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The platform is rolling out a new feature that allows them to reduce the volume of AI-created content appearing in their feeds. This move comes as the service revealed that it presently contains in excess of 1 billion content made with AI.

Pilot Phase and Launch

This change is in a pilot phase over the coming weeks before a widespread rollout. This shift comes amid a rise in AI content, spurred by recent content generation software.

AI Proliferation Online

Recent reports that almost a tenth of the fastest-growing content creators on a popular video site exclusively feature clips produced artificially. A significant portion of this output is deemed low-quality AI content, a label for poor-quality, bulk-generated content that is often absurd or bizarre.

Our research shows that a lot of users enjoy content created using AI tools, from AI artwork to science explainers, and we aim to offer the community the option to increase or decrease of that, according to their own choices,” said a platform representative.

Volume and Proportions

The service announced that there are currently over a billion videos on its app labeled as artificially created. Overall, more than 100 m media items are uploaded to the platform daily, making AI content a minor portion of its complete catalog.

User Control Features

Members will be able to limit or boost the level of AI-generated videos they see by accessing the “manage topic” option in the application and selecting “AI-generated content”. Further subjects that currently be adjusted under the filter cover current affairs, fashion, cosmetics, and choreography.

Content Labeling and Policies

TikTok’s guidelines require users to identify convincing artificially created content, and it prohibits dangerous AI impersonations of public figures or emergencies. Any believable artificial content that is not labeled can be removed under its user guidelines.

Furthermore, the service will from now on apply an “AI-made” tag to content created with its built-in AI features, or detected by an industry-wide initiative for recognizing content made by AI. This measure is aimed to stop users from seeking to evade the tagging system.

AI Literacy Programs

TikTok is also establishing a $2 million AI literacy fund for experts and institutions to create educational content about responsible artificial intelligence. This initiative will assist non-profit groups focused on teaching computer science.

Moderation Strategy

TikTok has defended its safety measures, following debate over proposals to make redundant numerous content moderators in the UK. It is set to reduce hundreds of positions in its content moderation team in London, with trade unions and internet security professionals raising concerns that staff are being displaced by AI moderation.

A senior executive stated that human moderation would continue to be important, but automated tools can safeguard staff by filtering out the most graphic content ahead of it has to be seen by humans. TikTok announced a significant reduction in explicit and harmful content seen by safety staff over the past year due to reliance on its automated systems.

It is vital to balance humans and technology to keep the platform safe,” the official commented. “We’ll have humans as integral to the approach, but we further consider it’s extremely critical to reduce exposure to unsafe media as rapidly, which is why a significant AI assistance is really helping us process content quickly.”